WNCN is earning industry attention for its latest promotional video, a YouTube channel trailer created by the station’s internal marketing department and starring news anchor Sean Maroney.
The video was posted Monday and features Maroney walking through the station, talking directly to YouTube viewers. Paul Greeley, a columnist for TV NewsCheck, called the video “hip and flip with plenty of attitude.”
The idea came from WNCN Director of Marketing Robby Thomas.
“We know YouTube’s audience is unique,” said Thomas. “We wanted to create something that explains we’re not simply re-purposing our television product, but instead taking a thoughtful approach about what this particular audience might like. Then, we have to listen.”
Indeed, the script says WNCN welcomes feedback and the station plans to use comments as anecdotal research for improving the quality of its content.
Much of that content will be similar to what is found here at WNCN.com, with some specific and purposeful changes.
Dane Huffman, executive web producer at WNCN.com, said the focus on YouTube will be highlighting the stations’ investigative work, as well as sharing the popular "What’s Next" series driven by anchor Melanie Sanders and producer Pat Shehan.
The YouTube site also features Chief Meteorologist’s Wes Hohenstein’s award-winning “Weather Facts.”
Thomas and Huffman said WNCN has seen dramatic growth in its Facebook and Twitter audiences and saw YouTube as a logical next step.
According to YouTube.com, more than 1 billion unique visitors arrive at the site each month. More than 6 billion hours of video are watched each month on YouTube, nearly an hour for every person on Earth.
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network and it’s the world’s No. 2 search engine after Google. The number of people subscribing to YouTube channels daily has more than tripled since 2013 and WNCN sees the site as an audience recruiting opportunity. Click here to subscribe to YouTube.com/WNCN.