(WMC) - Two Memphians found a creative way to get some national attention on the current project at the Tennessee Brewery in downtown Memphis. It's called Untapped and for the last month volunteers have helped operate a beer garden, complete with food trucks, beer, live music, and a chance to spotlight local nonprofits.
The entire project was originally created to generate interest in the property and find a potential buyer to use the space. At this point no one has stepped up with an offer, which is why Kristen and Lindsey Archer are asking one of Memphis' own, Justin Timberlake, to step up.
In an open letter to Timberlake the two asked him to look at the project and consider purchasing the building.
The letter says in part: "Remember what you did in 2006? Nobody saw it coming. Nobody thought it was possible. But you. Man, you did it. You freakin' brought sexy back. Well, you know what? In 2014, you're going to #bringbreweryback. You can even write a song about it if you want."
"Justin has invested in Memphis before and we thought that we could grab his attention in a creative and humorous way, maybe he'll do it again," said Kristen. "One of his most popular campaigns was 'Bringing sexy back' and bring Brewery back just fits right in there."
Untapped Operations manager Taylor Berger says the Untapped project has been nothing but a success.
"It's creative, it's on point, and it's just a lot of fun to look at," he said.
But as of June 1 the beer garden is no more, unless someone steps up to purchase the property.
"You don't have to come in and spend $30 million to rebuild the whole building you can just focus on the ground floor, and this beautiful courtyard and just have a major impact, with just a little bit of work and a little bit of money," said Berger.
And whether Timberlake actually responds to the letter, Archer's hope it continues the conversation of how projects like this can transform communities.
"We're drawing attention to it, and maybe we've sparked a conversation with someone who wants to invest in it," said Kristen.
As of right now there are no offers on the table to purchase the property, but there are still two weekends of Untapped events. Organizers say a lot could happen between now and then.
The letter is trending in Memphis and social media continues to spread the word. Click here to see the full letter: http://getarchd.com/2014/05/21/open-letter-to-justin-timerlake-bringbreweryback/.
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