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Visitors Have the Opportunity to Co-create a 3D "Digital Sugar Baby" for Creative Time's Latest Public Art Project at Legendary Domino Sugar Factory
NEW YORK, May 22, 2014 /PRNewswire/ -- Makeable, a leading independent business, product, and brand innovation company in New York, has partnered with Creative Time to bring internationally renowned artist Kara Walker's new work – A Subtlety – to digital life. Walker's physically and conceptually expansive work of art, installed in the industrial relics of Brooklyn's legendary Domino Sugar factory, responds to both the building and its history, exploring a radical range of subject matter and marking a major departure from her practice to date.
For this project, the Makeable team collaborated with Creative Time to design and develop a digital experience in line with the in-person experience of the project. Over the two-month span of the exhibition, visitors will be encouraged to photograph the centerpiece of the project-a sugar-coated sphinx-like figure that, measuring some 75.5 feet long, 35.5 feet high, and 26 feet wide, towers over her cavernous surroundings-and share the images on Facebook, Twitter and Instagram using the hashtag #KaraWalkerDomino. The photos, for which contributors will be recognized, will be aggregated and assembled into an authentic 3D rendering of the sculpture that will unfold over the course of the exhibition. Each week, online visitors to the installation's site (http://creativetime.org/karawalker/digital-sugar-baby/) will be able to interact with and explore the latest version of the Digital Sugar Baby, which will gradually come to life over the course of the exhibition and will be fully realized and rendered at the exhibition's completion. Unlike the physical installation, as well as the iconic Domino Sugar factory, the Digital Sugar Baby will live on in memoriam to this public work, the artist, the site, and visitors.
"Working together with Makeable for the second time has been nothing less than magical," said Anne Pasternak, President and Artistic Director of Creative Time. "Their unique understanding of creativity in its purest form and their ability to bring design and technology together to amplify the experience of a work of art is exactly the kind of innovation we embrace and truly value."
"There's nothing more inspiring than working with and supporting meaningful creative leaders like Anne and Kara," said Michael Kantrow co-Founder of Makeable. "Art can make a difference-and can make change-in important ways. It's a great day for our team when we get to use our Makeable superpowers for good stuff like innovation in art."
Kara Walker's A Subtlety is free and open to the public. It is on view from May 10 through July 6, 2014: Fridays 4–8 p.m., Saturdays and Sundays 12–6 p.m. Visitors can learn more about project, and experience the Digital Sugar Baby, at http://creativetime.org/projects/karawalker/ and can check out Makeable's case study at http://www.itsmakeable.com/love/karawalker.
Founded in 2007, Makeable is a leading, independent business, product and brand innovation company based in New York City. Makeable partners with some of the world's most interesting and innovative companies––from the Fortune 500 and leading brands across almost every industry to high growth, start-ups and venture capital backed entrepreneurial partnerships. From creating and launching new businesses, to designing and developing products and services that market themselves, to disruptive branding and marketing, Makeable delivers bespoke innovation by connecting design and technology to create value.
More information can be found at www.itsmakeable.com.
About Creative Time
Since its founding in 1974, Creative Time has worked with thousands of artists to realize hundreds of groundbreaking art projects that have transformed public spaces both famous and less well known. These have ignited the public's imagination, explored ideas that shape society, and engaged millions of people around the globe. A nonprofit organization, Creative Time bases its work on the belief that artists-and their ideas-matter, and should play a major role in shaping public life, that public spaces are meant for creativity and free expression, and that artists need opportunities to innovate, expand their practices, and connect to the important issues of our day. A vanguard presenter of public art in New York, Creative Time is today the only public arts organization with programs that have reached from New York to New Orleans, Haiti to Hanoi, Dubai to Denver, and now to outer space.
More information can be found at www.creativetime.org
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