Team USA reveals Olympic Opening Ceremony uniforms
by NBC Today Show
The TODAY anchors got into the Olympic spirit, dressing up in the official Team USA uniforms as Ralph Lauren's David Lauren (center, left) made the big reveal. (NBC Today)
The 2014 Sochi Winter Olympics are only two weeks away, and so it's about time we got a close look at our athletes' festive wardrobe. They're 100 percent made in the USA — thanks to Ralph Lauren.
The all-American designer crafted the official Opening Ceremony and Closing Ceremony parade uniforms for the U.S. teams and they're quite patriotic: The ensembles feature a classic color palette of red, white and navy. The Opening Ceremony look, revealed exclusively on TODAY Thursday, includes a knit patchwork cardigan emblazoned with stars ($598), paired with a cream cotton turtleneck sweater ($245), slim-fitting white fleece athletic pants bearing the "Team USA" label ($165), black leather boots with bright red laces ($395) and a cotton belt accented with American graphics ($75). Of course, there's also a reindeer hat ($95).
The full look was modeled on TODAY Thursday by the Olympic athletes themselves — American curlers Jessica Schultz, 29, and Jared Zezel, 22, both from Minnesota — as well as the TODAY anchors, who joined Ralph Lauren's David Lauren for the big reveal.
While the prices might seem a bit steep, it should be noted that 100 percent of the proceeds of the Limited Edition Team USA Opening Ceremony Cardigan will be donated to the U.S. Olympic Committee, an organization supporting our nation's best athletes.
You'll also be supporting our domestic manufacturers: Ralph Lauren looked to his home country for sources, which means the wool hails from Oregon, was spun in Pennsylvania, then yarned in North Carolina, before being knitted in California by the husband-and-wife team Ball of Cotton.
The emphasis on having the uniforms manufactured domestically came in the wake of controversy over the Team USA outfits from the London 2012 Olympic Games. Ralph Lauren was heavily criticized for having manufactured the clothing in China. The U.S. Olympic Committee announced that while it was too late to change the outfits ahead of the London Games, it had agreed with Ralph Lauren to make apparel for the 2014 Olympic Winter Games domestically.
This partnership marks the fourth time Ralph Lauren has been an official outfitter of the U.S. Olympic & Paralympic teams. Last fall, the brand revealed the Team USA's Sochi 2014 uniforms, including wool peacoats adorned with a red banner stripe and patriotic patch, fair isle sweaters, and wool turtlenecks with reindeer and snowflake motifs.
In addition, Ralph Lauren designed a unique collection of village wear apparel and accessories for the teams. The village collection includes a mesh polo, a half-zip mockneck pullover, a long-sleeved Team USA T-shirt, and a full-zip fleece sweatshirt.
Sunday, February 23 2014 12:44 PM EST2014-02-23 17:44:11 GMT
A couple of years ago, Chris Fogt was serving his country in war. On Sunday, he was representing his country on the medal podium at the Olympic Games. Full circle, indeed. Fogt won his first OlympicMore >>
Chris Fogt served in Iraq and is popular on the U.S. team.More >>
Sunday, February 23 2014 12:43 PM EST2014-02-23 17:43:44 GMT
The speedskaters flopped, and the hockey team was blanked when it mattered most. If it wasn't for some brand new sports, the medal count would be paltry. Yet U.S. Olympic officials insist this was oneMore >>
The United States won nine golds and 28 medals in Sochi but did poorly in some high-profile sports.More >>
Sunday, February 23 2014 10:34 AM EST2014-02-23 15:34:38 GMT
At the midpoint of the Sochi Games, not yet marred by a single case of doping, the IOC's top medical official said its efforts to catch drug cheats were so successful they had scared them all away. AMore >>
Swedish center Nicklas Backstrom becomes the sixth to test positive in the Sochi Olympics.More >>
Sunday, February 23 2014 10:31 AM EST2014-02-23 15:31:29 GMT
Jonathan Toews scored in the first period, captain Sidney Crosby scored his first goal of the tournament and Canada defended its Olympic men's hockey title Sunday with a 3-0 victory over Sweden in theMore >>
Canada wins the Olympic gold medal again and becomes the first unbeaten team in Olympic play since the Soviets in 1984.More >>
Saturday, February 22 2014 8:29 AM EST2014-02-22 13:29:56 GMT
Julia Dujmovits of Austria inched past Germany's Anke Karstens at the finish to win gold in women's snowboarding parallel slalom on Saturday. Dujmovits trailed Karstens by 0.74 seconds heading intoMore >>
Dujmovits edges Germany's Karstens to win the gold.More >>
Wednesday, July 23 2014 1:22 AM EDT2014-07-23 05:22:18 GMT
Experimentation with human growth hormones by America's teens more than doubled in the past year, as more young people looked to drugs to boost their athletic performance and improve their looks, according to a...More >>
Experimentation with human growth hormones by America's teens more than doubled in the past year, as more young people looked to drugs to boost their athletic performance and improve their looks, according to a new,...More >>