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SOURCE Accordant Media
Accordant Identifies Broad-based Innovation and other Key Trends Driving Growth for 2014
NEW YORK, Jan. 21, 2014 /PRNewswire/ -- The Accordant Media (www.AccordantMedia.com) "Programmatic Media Market Pulse: Q4, 2013" report released today confirms that the exchange-traded media marketplace continued to grow at a 35% rate for 2013, though well off the 101% growth rate recorded in 2012. In addition, Accordant's research offers marketers specific insights about planning and optimizing RTB media as an effective, scalable digital advertising approach.
Highlights of the report include:
Accordant's information utilizes aggregated data sets to showcase year-over-year and quarter-over-quarter trends. In Q4, Accordant Media's programmatic media buying system bid on ad impressions across nearly 900,000 sites spanning display, video, mobile and social (Facebook FBX) inventory on behalf of leading marketing teams and media agencies.
"Clearly, the utility of programmatic media has advanced rapidly to become a required component in a successful digital marketing strategy," says Art Muldoon, Co-founder and CEO. "Throughout 2013, marketers and agencies alike tested a variety of audience-targeted data engines, tools, processes, tactics and channels to improve the performance, insights and scalability of their digital media. This activity has stimulated growth and demonstrated the value of data, technology and skilled experts to create value."
"The positive results our clients experienced in 2013 lead us to expect that 2014 will be another year of exceptional growth for both Accordant and the industry," added Matt Greitzer, Co-founder and COO. "Accordant's programmatic expertise and scalable systems offer our clients access to a fast growing, complex marketplace. Through our proprietary technologies, transparent optimization processes and expert team, Accordant delivers performance and insights. That combination is why advertisers are applying programmatic solutions to enhance a variety of audience-targeting opportunities."
For a copy of the full report, please contact: Info@AccordantMedia.com
About Accordant Media
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and exchange-traded media simpler and more effective for leading marketing teams. Accordant's innovative system plus full-service, customized solutions help advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-of-home channels. In addition, Accordant's powerful custom audience segmentation engine, Audience OpticsTM, drives integrated data, cross-channel audience insights, attribution modeling and dynamic inventory management to produce greater customer engagement and campaign results. Accordant's scale, execution, 100% transparency and cross-screen, cross-channel approach allows advertisers to unlock the full potential of programmatic media.
Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City with offices in San Francisco.
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