Western Mass. retailers hope for brighter weekend - CBS 3 Springfield - WSHM

Western Mass. retailers hope for brighter weekend

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Retailers in Western Massachusetts were hoping for a successful weekend after weather hampered sales last weekend.

Retail analysts said this could be a rough holiday season because of a shorter shopping season this year.

Eastfield Mall marketing director Nicole Sweeney said they were feeling the impact of the shorter season and the weather last weekend took a toll.

She said they were expecting the hit this year, but it was not as bad as expected. She felt confident this weekend would make up for lost business.

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