The Stay in School initiative was launched in April 2013. The campaign seeks to engage the entire community, schools, students, parents, media, business leaders and others, in reaching out to families and adults responsible for children in Springfield Public Schools to play a role in encouraging daily attendance.
The campaign was developed by the United Way in conjunction with the Springfield Public Schools. The campaign's slogan is "Show up. Every Day. It Matters. Stay In School".
Stay in School is a community initiative designed to increase student attendance in Springfield schools, as research shows that daily attendance leads to high school graduation and offers a pathway to life success. High school graduates are more likely to avoid negative behaviors, have higher incomes and live longer, healthier lives, and are more able to become contributing members of the community.
"By reaching out to students, families and adults with a positive message of about the importance of staying in school, we hope to make a real impact on the graduation rates for Springfield," said Dora D. Robinson, President and CEO of United Way of Pioneer Valley. "It takes a village to raise a child and it takes a village to graduate a student from high school."
Recently, Springfield Public Schools announced the four-year high school graduation rate had increased from 52.1% in 2011 to 56.6% in 2012. The goal of the Stay In School initiative is to increase the graduation rate to 77.4% by the year 2015.
Content provided by United Way of Pioneer Valley.