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First Time Entrepreneur Brings the Blue Envelope® Back to Local Community
LARGO, Fla., Feb. 28, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Elizabeth Hui, a first-time franchise entrepreneur, to bring the Blue Envelope® back to residents in Shenandoah Valley, Va. Valpak had previously mailed to residents in the area, but has been dormant since 2011. The first Blue Envelope will be mailed to residents in Rockingham, Augusta, and Page counties, which include the cities of Staunton and Harrisonburg, beginning March 2013.
"I am elated to have the opportunity to bring Valpak back into Shenandoah Valley," said Elizabeth, Valpak of Shenandoah Valley franchisee. "We are truly providing a beneficial, money-saving service to residents in the community, as well as helping local business owners reach more potential customers in the most cost effective manner."
Elizabeth was first introduced to Valpak as a young child, recalling that she remembered her mother eagerly shuffling through Blue Envelope coupons each month at the kitchen table. Through her merchant services career, Elizabeth realized that the Valpak of Shenandoah Valley was dormant, so she researched the franchise and decided to bring it back to both businesses and residents in the community.
"As we continue to grow throughout the United States, it is important to add young passionate, first-time entrepreneurs to our team," said Todd Leiser, director of franchise sales at Valpak. "Elizabeth's previous merchant services experience coupled with her drive to succeed make her an excellent franchise partner, and we are thrilled to bring our Blue Envelope back to Shenandoah Valley."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook and Windows Phone Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, The Blue Envelope has been broadly recognized and trusted, which has contributed significantly to Valpak's current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on advertising with Valpak of Shenandoah Valley, please contact Elizabeth Hui at Shenandoahvalley@valpak.com or (540) 383-1381.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. CMG's 2012 revenue was $1.9 billion. The company's operations currently include 19 broadcast television stations and one local cable channel, 87 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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