UMass football alumnus Victor Cruz is appearing in his first "milk mustache ad" to help launch the Breakfast Blitz program.
It's a part of his partnership with the national milk mustache "got milk?" campaign.
The new initiative is designed to help give $250,000 in grants to schools across the country so kids have greater access to a healthy breakfast every day.
Click here to watch a behind the scenes of the video campaign on YouTube.
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