Harry Potter wasn't the only reason people were standing in line Saturday morning. Hundreds of people anxiously waited outside the new Apple store in Holyoke mall for its grand opening.

When they finally made it inside, they got their hands on the new I-phone, Mac laptops and I-pods. And customers say it was well worth the wait.

" I saw the ad a few weeks ago, booked it on my calendar, dragged my family out...they're in there right now, just to check it all out," said customer Rob Perkins

Throughout the grand opening this weekend, customers can enter to win a grand prize sweepstakes package which includes a lap top an Ipod nano.