Virgin and Bad Boy Records Offer B.I.G. Content

Virgin and Bad Boy Records Offer B.I.G. Content

By (BI) Paul Temple

WARREN, N.J., and NEW YORK -- Virgin Mobile USA and Bad Boy Records announced Tuesday that 13 ringtones from The Notorious B.I.G. are now available exclusively to Virgin Mobile customers, through its popular First Dibs program.

Seven ringtones, including "Dead Wrong," "Hypnotize," "Big Poppa (How You Livin)" and "One More Chance (Best Stroke)," will be available exclusively to Virgin Mobile USA customers through Jan. 30, 2006.

In addition, Virgin Mobile USA will offer customers six exclusive ringtones of cuts that have been "Screwed & Chopped" (remixed versions with slower tempos, scratching and other D.J. techniques) by D.J. Paul Wall, specifically made for the First Dibs program. These ringtones will be exclusively available from Virgin Mobile indefinitely, and will include the cuts "Juicy," "One More Chance," "Unbelievable" and "Mo Money Mo Problems."

This round of First Dibs heralds Tuesday's album release, "The Notorious B.I.G Duets: The Final Chapter." The album features top names like Diddy, Nelly, Jay-Z, Eminem and Faith Evans paying tribute to the late artist, accompanying his vocals on 22 tracks.

"The Notorious B.I.G was a pioneer whose influence is still strongly felt today," said Dominick Tolli, Vice President of Product Management and Development for Virgin Mobile USA. "Virgin Mobile customers will be among the first to experience The Notorious B.I.G's new array of his music through the mobile channel."

"It is only appropriate that The Notorious B.I.G. be the focus of this incredible mobile campaign," said Adam Mirabella, Senior Vice President, e- Commerce, WEA Corp. "His millions of fans now have an unprecedented opportunity to make B.I.G.'s music a part of their everyday lives on their mobile phones and to make a unique personal statement at the same time.”

Virgin Mobile USA will also offer five non-exclusive ringtones to their customers, running through Jan. 19. The non-exclusive tracks include the new singles from “Duets: The Final Chapter,” "Nasty Girl" and "Hold Ya Head," which features late reggae legend Bob Marley.

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